Web Copywriter Intern
PURPOSE:
To gain educational knowledge in facets of web copywriting creation by assisting the Product Copywriter-Web, in writing copy for products sold at 4imprint websites.
KEY COMPETENCIES:
- Oral and written communication skills, including an excellent grasp of the English language and grammar
- Ability to work independently with minimal direction
- Excellent attention to detail
EDUCATION/SKILLS/EXPERIENCE:
- Student currently pursuing a degree in English, Marketing Communications, Journalism or related degree
- Previous college-level copywriting and/or English courses required
- Willingness to receive guidance and direction from internal and external resources
- Proven effective interpersonal skills
- Interest/awareness of search engines marketing and role of copy
- Interest in consumer and promotional products
- Working knowledge of Microsoft Office (Word, Excel), Internet and ability to learn new computer programs quickly and effectively
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other miscellaneous duties may be assigned.
- Write compelling and accurate headline and descriptive copy for products on 4imprint websites
- Write succinct, flowing YouTube scripts using product copy.
- Do so in a consistent 4imprint voice and style
- Use Product Maintenance system, vendor websites/catalogs and product samples to gather product data.
- Ensure legal requirements for environmental and product safety features are met.
- Ensure opportunities for internal and external search are maximized
- Improve copy on existing products on web
- Input copy into Product Maintenance system
- Assist merchandising department with various tasks including sample storage, catalog organization and sample processing